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Healthy Skepticism Library item: 17897

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kapp C.
Counterfeit drug problem
Lancet 2002 Oct 5; 360:(9339):1080
http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(02)11185-8/fulltext


Abstract:

One of the most comprehensive conferences to date on counterfeit Pharmaceuticals, held in Geneva Sept 22—25, reached the conclusion that there is a glaring lack of political will to tackle a seriously underestimated problem.nAs if to underline the point, the meeting was organised by Reconaissance International, a private consultancy, “with the participation”, but not leadership, of WHO and was held at a luxury lakeside hotel rather than just up the road at the health agency’s headquarters. Some 2 …

Keywords:
MeSH Terms: * Drug Industry/standards* * Drug and Narcotic Control/organization & administration* * Fraud/prevention & control* * Humans * World Health* * World Health Organization

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963