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Healthy Skepticism Library item: 17859

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hawkes N
Pharmaceutical industry braces itself for government changes to drug pricing
BMJ 2010 Jun 1; 340:
http://www.bmj.com/cgi/content/extract/340/jun01_2/c2933


Abstract:

Government plans to alter the way in which the prices of drugs are set could leave patients waiting longer, drug companies and analysts have warned.

In place of the existing system, in which companies can set their own prices at launch, subject only to a limit on the overall profits they can make, drugs will be subject to value based pricing, the new government has indicated. Health secretary Andrew Lansley says it would be “a much more rational system.”

But in countries that already negotiate drug prices there is often a delay as the terms of reimbursement are worked out. In the United Kingdom a drug can be marketed as soon as it has a licence, and at a price the company chooses. This has made the UK an attractive market in which to launch drugs, especially as the NHS price can then be used as a guide to pricing . . .

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.