Healthy Skepticism Library item: 17853

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Company pulls diabetes drugs over price cut
IOL 2010 May 30
http://www.iol.co.za/index.php?set_id=1&click_id=31&art_id=nw20100530085547455C674008

Full text:

Danish pharmaceutical group Novo Nordisk said on Saturday it was pulling 17 types of medication for treating diabetes from the Greek market after a government decree to lower prices of drugs.

“The products that are pulled from the market are the latest generation of insulin products in the pen system,” said Mike Rulis, Novo Nordisk’s head of corporate communications.

The company, the world’s largest producer of insulin to treat diabetes, said it would not stop selling the 17 products but insisted on keeping its prices at the level before the Greek decree took effect on May 3, forcing it to lower prices by about 25 percent.

“That means wholesellers will no longer order these products, because they can only sell them to the pharmacies at a loss, because they will only be reimbursed at the minus 25 percent level,” Rulis said.

Novo Nordisk has, however, agreed to the price cut on its standard human insulin products, which diabetes patients take out of vials and inject with a syringe.

It will also make another product for diabetes sufferers, glucagon, available for free.

Rulis said about 50,000 people in Greece use the new generation products that the company will pull from the market, while another 40,000 use standard human insulin.

If Novo Nordisk complied with the 25 percent price cut on all products, its operations in Greece would become loss-making, Rulis said.

“The financial consequences for the company would be very significant,” he said, adding “a price lowering of this magnitude in Greece would automatically trigger price reductions in other countries.”