Healthy Skepticism Library item: 17847

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Electronic Source

The Schools of Pharmacy and Medicine at UC San Francisco
Direct-to-Consumer Pharma Marketing (Pt. 4)
UCSF Marketing of Medicines: Critical Skills for Clinicians 2008 Jan 22
http://www.youtube.com/watch?v=jrSoTvhIPzc

Full text:

UCtelevision – The Schools of Pharmacy and Medicine at UC San Francisco present this progressive conference on the Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by the drug industry, but studies indicate otherwise. In this program, UCSF’s Lisa Bero gives an overview of pharmaceutical industry marketing practices. CME credits available at UCSF School of Medicine web site.