Healthy Skepticism Library item: 17817

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Mirixa adds asthma program
Pharmacy Daily 2010 May 24
www.pharmacydaily.com.au

Full text:

THE Pharmacy Guild’s Mirixa software platform has launched a new program which “offers yet another revenue stream for
pharmacies wanting to deliver professional services”.

The addition centres on referring patients as potential participants in a clinical research program, which involves
helping asthma patients gain access to a new once daily medicine.

When dealing with a customer who fits the required profile, Mirixa prompts the pharmacist to ask a small number of
questions, and then subsequently to fax a form for all valid patients.

For each referral the pharmacy is paid a $20 professional service fee, and the patients are later contacted for further
assessment by the research organisation.

Mirixa Australia general manager, Roma Cecere, said the new program was a great opportunity for both pharmacies and
patients.

“The clinical research industry is worth $450 million to the Australian economy,” she said.

“Researchers require quality patients for these studies and we all know that pharmacies see a lot of patients.

“Research referral is a perfect fit for pharmacy,” Cecere added.

Mirixa is inviting pharmacies interested in signing up for the program to find out more on contact@mirixa.com.au.