Healthy Skepticism Library item: 17751

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Huh J, DeLorme DE, Reid LN, An S.
Direct-to-consumer prescription drug advertising: history, regulation, and issues.
Minn Med 2010 Mar; 93:(3):50-2
http://www.ncbi.nlm.nih.gov/pubmed/20429178

Abstract:

Direct-to-consumer advertising has changed the way prescription drugs are marketed in the United States. This article traces the history of direct-to-consumer advertising of prescription and over-the-counter medications and describes how drug advertising is regulated and by whom. It also discusses the controversies that surround direct-to-consumer marketing of prescription drugs.