corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 17659

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Staton T
Drug prices jump 9.1% in biggest rise of the decade
FiercePharma 2010 Apr 20
http://www.fiercepharma.com/story/drug-prices-jump-9-1-biggest-rise-decade/2010-04-20


Full text:

Drug prices leaped last year by 9.1 percent. That’s the biggest increase in at least 10 years, Express Scripts found in its annual drug-trend report. Some common meds got double-digit increases, such as the 13.6 percent increase for Eli Lilly’s (NYSE: LLY) antidepressant Cymbalta, or the 12.1 percent rise on Merck’s cholesterol med Zetia. Could it be that drugmakers were preparing for the agreed-upon Medicare and Medicaid rebates in the healthcare reform legislation?
Pharma companies say no. The rebates will hurt; Lilly just yesterday predicted that revenues would drop up to $700 million next year because of them. And Lilly tells the Wall Street Journal that its prices weren’t affected by the reform package. New pricing depends on “marketplace conditions and recovery of our R&D costs,” a spokesperson tells the Journal. Likewise, Merck blamed its rising prices on R&D investment, among other things. “[P]rice adjustments are independent of healthcare reform,” a spokesman tells the paper.
Express Scripts begs to differ. The increases were “exacerbated by the healthcare reform debate,” Steve Miller, SVP and CMO at Express Scripts, tells the newspaper. But we might also want to blame other drug-payment “gatekeepers” such as insurers, PBMs, and employers, Credit Suisse analyst Catherine Arnold says. Discounts and rebates offered to those customers can inspire price increases to help offset the costs.
All of these reasons seem to underscore the basic complexity of drug pricing and payments—indeed, the healthcare cost-and-payment world in general. Cut costs here and watch them grow somewhere else. Raise prices on some meds and find discounts eating away at revenues for other drugs. No wonder it took more than 1,000 pages of legislation to change the system.

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963