Healthy Skepticism Library item: 176

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Robinson AR, Hohmann KB, Rifkin JI, Topp D, Gilroy CM, Pickard JA, Anderson RJ.
Direct-to-consumer pharmaceutical advertising: physician and public opinion and potential effects on the physician-patient relationship.
Arch Intern Med 2004 Feb 23; 164:(4):427-32
http://archinte.ama-assn.org/cgi/content/full/164/4/427