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Healthy Skepticism Library item: 17585

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Mooney H
Sanctions for irregular marketing do 'really hurt' drug companies, authority says
BMJ 2010 Apr 12; 340:
http://www.bmj.com/cgi/content/extract/340/apr12_1/c1970


Abstract:

The head of the panel that monitors the marketing of drugs in the United Kingdom has defended its system of regulation as being “very strong,” despite persistent offences by one company.

Procter & Gamble Pharmaceuticals UK was reprimanded in October 2009 for breaching the voluntary code of practice of the Association of the British Pharmaceutical Industry for using marketing material with the strapline “Confidence in colitis.” However, the Prescription Medicines Code of Practice Authority, the arm’s length body that enforces the code of practice on behalf of the association, had to take action against Procter & Gamble again this month over the same offence.

Heather Simmonds, the authority’s director and chairwoman of its code of practice panel, told the BMJ that sanctions levied against drug companies that breached the code were “very strong.”

She said that Procter & Gamble voluntarily admitted that it was in breach of the code a . . .

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909