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Healthy Skepticism Library item: 17498

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Bartz D, Dobbyn T
UPDATE 1-King unit to pay $42.5 mln over Kadian claims
Reuters 2010 Mar 6
http://www.reuters.com/article/idUSN1611445520100316


Abstract:

  • Alpharma settlement resolves kickback allegations
  • Case involved inducements to prescribe pain drug Kadian


Full text:

Alpharma Inc, a unit of King Pharmaceuticals (KG.N), has agreed to pay $42.5 million to resolve allegations that it gave kickbacks to doctors to prescribe the pain drug Kadian and misrepresented its safety and effectiveness, the Justice Department said on Tuesday.

Kadian, which is based on morphine, is used to treat chronic moderate to severe pain.

“All consumers have the right to know that their health care provider’s judgment about drugs they should take has not been undermined by misinformation or kickbacks from pharmaceutical manufacturers,” Tony West, a Justice Department assistant attorney general, said in a statement.

The settlement resolves actions committed between Jan. 1, 2000 and Dec. 29, 2008.

Debra Parks, who first made the allegation in 2006, will receive $5.33 million of the settlement under whistleblower provisions of the False Claims Act. The federal government and the states involved in the suit will split the remainder.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963