Healthy Skepticism Library item: 17497

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Jurd S.
The marketing of pharmaceutical agents: friend or foe?
Australas Psychiatry 2010 Apr; 18:(2):97-100
http://informahealthcare.com/doi/abs/10.3109/10398561003665460

Abstract:

OBJECTIVE: The aim of this paper is to provide a viewpoint regarding the marketing of pharmaceutical agents to psychiatrists and examine the results of a brief survey of the nature of booths, and gifts they offered, during 2009 RANZCP Congress in Adelaide. CONCLUSIONS: The pharmaceutical industry is highly organized and scientifically sophisticated. Efforts to influence our prescribing are likely to have a proven scientific base and to be responsive to evidence.