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Healthy Skepticism Library item: 17443

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Electronic Source

Goldstein J
Univ. of Cincinnati Psychiatrist Under More Scrutiny Over Funding
The Wall Street Journal Blog 2008 Apr 21
http://blogs.wsj.com/health/2008/04/21/univ-of-cincinatti-psychiatrist-under-more-scrutiny-over-funding/


Full text:

An academic psychiatrist whose ties to AstraZeneca got called out by a U.S. senator a couple of weeks ago is getting a more scrutiny from her university.

AstraZeneca told Sen. Chuck Grassley (R-Iowa) that the value of its payments to Melissa DelBello between 2005 and 2007 was $238,000 – some of which she apparently hadn’t reported to her bosses at the University of Cincinnati. DelBello has published research on the company’s antipsychotic drug Seroquel in children, including a 2002 study that concluded kids did well on the medicine.

Now DelBello has to review all of of her industry interactions with her department chairman, the Cincinnati Enquirer reports. Her personnel file will also reflect that she didn’t tell the university about some of her outside funding.

“It’s to protect her,” the university’s VP of research, Sandra Degen, told the paper. “Basically, we were documenting that there were some discrepancies in what was reported.”

DelBello declined to comment for the Enquirer’s article. Deven said there was no evidence that the funding affected the substance of DelBello’s research. “The main point is how the perceived conflict of interest is disclosed,” Degen told the paper. “As long as you disclose it, then it’s fine.”

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963