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Healthy Skepticism Library item: 17427

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Edwards J
If Calling Mom Makes You Hear Voices, Then AstraZeneca Has a Pill for You
BNet 2010 Mar 22
http://industry.bnet.com/pharma/10007312/if-calling-mom-makes-you-schizophrenic-then-astrazeneca-has-a-pill-for-that/


Full text:

Can calling your mom worsen your symptoms if you’re a schizophrenic? Or does taking antipsychotic medicine help you to remember to call your mom more often?

One of those possibilities seems to be the claim in this ad (click to enlarge) for AstraZeneca (AZN)’s Seroquel, an antipsychotic that has been the subject of 10,399 lawsuits.

The ad shows a chart with two variables, “Calling mom?” and “Dosing.” The line between them indicates that more you call her, the more Seroquel you’ll need to deal with the mental fallout. Alternatively – and I’m guessing this was AZ’s intent – the chart shows that the more Seroquel you take, the more you’ll be psychologically stable enough to call her.

Underneath that, a headline says, “Up to 800mg … and who knows how many calls to mom.”

Sure, we’ve all sat through the “Why don’t you call me more often and when are you going to have kids?” conversation more times than we need to, but I’m not sure it’s ever led to paranoid delusions. (At least, not permanent ones.) Doubtless it was well-intentioned, but this is one more reason why drug companies rarely attempt humor in their advertising.

The Pharmagossip blog points out that the ad also says “weight change minimal,” a claim that’s controversial because many believe the drug is associated with sudden weight gain.

It’s not clear where the ad ran – AZ did not return a message requesting comment – but it appears to have been made by the Canadian agency Creativity Inc.

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909