Healthy Skepticism Library item: 17355
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Jutel A, Menkes DB
Nurses' reported influence on the prescription and use of medication
International Nursing Review 2010 Feb 5; 57:(1):92 - 97
http://www3.interscience.wiley.com/journal/123275208/abstract?CRETRY=1&SRETRY=0
Abstract:
Aim: To identify the activities senior nurses report undertaking that may influence the prescription and use of medicines.
Background: While much attention has focused on the role of nurse prescribing, little is known about the extent to which non-prescribing nurses influence medication decision making. The pharmaceutical industry recognizes this influence in its marketing strategies, and courts nurses by provision of promotional material and sponsorship of nursing professional development.
Methods: We undertook parallel web- and paper-based surveys of 100 senior registered nurses employed by government-funded health boards in two distinct New Zealand regions.
Findings: Only 2/96 (2%) of nurses had prescribing rights, yet 74/94 (79%) reported recommending treatments to the prescribing doctor, 74/95 (79%) stated they provided advice to patients about over-the-counter medications and 71/92 (77%) participated in the development of guidelines or policies that include the use of medications. All nurses in this sample reported influencing the prescription of medicines in one way or another.
Discussion: From actually writing prescriptions to providing feedback on treatment outcomes, there are many opportunities for nurses to influence the decision making of medical and other prescribers, which open nurses to exploitation from commercial forces. Policy and education regarding prescriber relationships with the pharmaceutical industry should also recognize the role of non-prescribing nurses.
Keywords:
Marketing • Multi-Professional Education • New Zealand • Nursing • Pharmaceuticals • Staff Development
