Healthy Skepticism Library item: 17300

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Morgan SG
Direct-to-consumer advertising and expenditures on prescription drugs: a comparison of experiences in the United States and Canada
Open Medicine 2007; 1:(1):
http://www.openmedicine.ca/article/viewArticle/23/26

Abstract:

Over the past quarter-century, prescription drug manufacturers in the United States have increasingly invested in direct-to-consumer advertising (DTCA) designed to build brand recognition and to foster patients’ belief in the quality of their products. Policy-makers in Canada, where limited DTCA is permitted, and in countries that do not permit DTCA are under increasing pressure to allow such marketing activities. In this article I will review recent trends in DTCA and expenditures on prescription drugs in the United States to illustrate the significant impact that brand-oriented, consumer-targeted marketing activities could have on the Canadian health care system.

Notes:

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