Healthy Skepticism Library item: 17230

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

TGACC advertising seminars
Pharmacy Daily 2010 Feb 9
http://www.pharmacydaily.com.au

Full text:

PHARMACY owners and managers are being invited to attend a series of seminars on consumer advertising of therapeutic goods, to be held around the country and hosted by the Therapeutic Goods Advertising Code Council.

The information sessions will cover the “opportunities and pitfalls” associated with consumer therapeutic goods advertising.

“Therapeutic goods have a special place in the world of advertising and are governed by a range of regulatory controls, including the Therapeutic Goods Advertising Code,” said Judith Brimer, TGACC executive officer.

“These forums explain what can and can’t be done in line with all of the requirements for responsible marketing and advertising of therapeutic goods,” she added.

The workshops consist of a one-day introductory seminar canvassing the fundamentals of therapeutic advertising as well as a half-day advanced course for participants who have completed the fundamentals workshop.

Advertising of medical devices and self-medication products will be covered, including OTC and complementary medicines, herbal remedies, vitamin and mineral supplements, homeopathic medicines and traditional
medicines.

Workshops will come to Sydney on 31 March and 23 June (fundamentals) and 21 April (advanced); Melbourne 14 May (fundamentals) and Brisbane 18 June (fundamentals).

For more info or to book go to ww.tgacc.com.au/events.