Healthy Skepticism Library item: 17113
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Electronic Source
Silverman E
Barry Levinson To Direct Film Funded By Glaxo
Pharmalot 2010 Jan 27
http://www.pharmalot.com/2010/01/barry-levinson-to-direct-film-funded-by-glaxo/
Abstract:
The Academy Award-winning director of ‘Rain Man’ and many other flicks just signed on to direct the controversial movie about obesity, which GlaxoSmithKline agreed to underwrite. The drugmaker continues to insist the effort is a philanthropic initiative – its share of revenues will be given to charity – and is designed to raise awareness (background).
But yes, Glaxo does acknowledge selling the Alli diet pill, although the drugmaker continues to maintain that the Creative Coalition, a non-profit political and social advocacy group with backing from such stars as Alec Baldwin and Susan Sarandon, will have creative control. You can read a chat with a Glaxo exec in The Wrap.
Notes:
Link to The Wrap
http://www.thewrap.com/article/barry-levinson-direct-controversial-obesity-documentary-13555
