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Healthy Skepticism Library item: 17048

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Watson R
Politician accuses drug companies of overplaying dangers of H1N1
BMJ 2010 Jan 12;
http://www.bmj.com/cgi/content/extract/340/jan12_2/c198


Abstract:

Drug companies are being accused of unnecessarily raising fears over the H1N1 swine flu virus so as to increase profits by boosting sales of their new vaccines.

The allegations, made in the parliamentary assembly of the Strasbourg based Council of Europe, are surfacing as several countries, notably the United Kingdom, France, and Germany, are looking to dispose of excess supplies of the unwanted vaccines (BMJ 2010;340:c170, 11 Jan, doi:10.1136/bmj.c170).

Wolfgang Wodarg, a German Social Democrat MP and chairman of the assembly’s health subcommittee, is, with the support of a cross party group of Council of Europe parliamentarians, pressing for a pan-European investigation into the role of the companies in the current pandemic.

“We have twice had major alarms. The first was with bird flu, and now this. It looks like a big marketing campaign for extra profits and costs health authorities a lot of money,” he said.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963