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Healthy Skepticism Library item: 17041

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Mudur G
India moves to curb unethical drug promotional practices
BMJ 2010 Jan 13;
http://www.bmj.com/cgi/content/extract/340/jan13_3/c206


Abstract:

The Medical Council of India has launched new rules to stop doctors accepting gifts or sponsorships from drug companies, amid longstanding concerns about unethical drug promotional practices in the country.

The council, India’s apex regulatory agency for licensing doctors, has issued a code of conduct that prohibits doctors from accepting gifts, payments, assistance with travel, or hospitality from drug companies or their representatives.

In amendments to rules governing the professional conduct, etiquette, and ethics of doctors, the council has also specified that medical practitioners should not accept any monetary grants from drug companies or other health sector companies for any purpose. However, doctors may continue to accept funds from the drug and health industry for medical research provided that they “fully disclose” the source and the amount of funding.

Nobhojit Roy, head of surgery at the Bhabha Atomic Research Centre Hospital in Mumbai and a member of the editorial board . . .

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963