Healthy Skepticism Library item: 1690
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Shear NH.
Principles of influence.
CMAJ 2002 Sep 17; 167:(6):628
http://www.cmaj.ca/cgi/content/full/167/6/628
Keywords:
Advertising*
Canada
Humans
Physician's Practice Patterns*
Prescriptions, Drug*