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Healthy Skepticism Library item: 16806

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

McMahon AD, Conway DI, MacDonald TM, McInnes GT
The Unintended Consequences of Clinical Trials Regulations
PLoS Med 2009 Nov 17;
http://www.plosmedicine.org/article/info:doi/10.1371/journal.pmed.1000131


Abstract:

Summary Points

Trial regulations are damaging noncommercial research and patients.

The International Conference on Harmonisation (ICH) version of Good Clinical Practice (GCP) is inapplicable to most noncommercial research.

ICH GCP is not usually legally binding (as conceded by the regulatory authorities in the UK).

Other parts of the world should learn a lesson from the misguided trial regulations that have been created in Europe.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963