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Healthy Skepticism Library item: 16565

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Electronic Source

Know my bones goes viral on Twitter
Pharma Marketer 2009 Oct 1
http://pharma-marketer.com/2009/10/01/know-my-bones-goes-viral-on-twitter/


Full text:

In order to prepare for the launch of Amgen’s new osteoporosis drug they have launched a site called “know my bones” and are offering a free book on bone health. Free Stuff Times, a user of Twitter that features free offers from marketers, recently featured Amgen’s guide to bone health in one of their Tweets. Great way to get additional traffic to the site and it would be interesting to see the spike in traffic as a result of this Tweet.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.