Healthy Skepticism Library item: 16407
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
Pharma marketers indentify need for healthier communications across Europe
PharmaLive 2009 Sep 3
http://www.pharmalive.com/News/index.cfm?articleid=649049
Full text:
86% of pharma marketers in a recent survey1 revealed that their communications to customers could be healthier. The survey conducted by the newly formed EACA Health Communications Council, showed that the majority of pharma marketers polled think that:
- the pharma industry needs to be more active in defending its reputation;
- it is difficult to keep up-to-date with healthcare policy developments across Europe;
- they prefer to work with an agency that can work across international boundaries.
The Health Communications Council (HCC), part of the European Association of Communications Agencies, launches today to help the pharmaceutical industry build healthier communication across Europe. Its aim is to partner with key bodies, such as the European Commission, to lobby and provide early information to the pharmaceutical industry that can build and promote new solutions to international healthcare communications and, ultimately, improve the health of Europe.
Says Michel Nakache, HCC Chairman and Worldwide Managing Partner at EURO RSCG LIFE: “Health agencies are rarely in the spotlight and the value they bring to society and the pharmaceutical industry is often underestimated. Empowering citizens to live healthy lives is one of the thorny issues European societies are struggling with and we want to be part of the solution”.
The HCC represents all major agency networks with a broad base across European markets.
[1] The survey was commissioned by EACA’s Health Communications Council and conducted by Praxis Research among 50 international pharmaceutical marketing and procurement personnel.
