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Healthy Skepticism Library item: 16296

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Amin T, Rajkumar R, Radhakrishnan P, Kesselheim AS
Expert Review Of Drug Patent Applications: Improving Health In The Developing World
Health Affairs 2009 Aug 25; 28:(5):
http://content.healthaffairs.org/cgi/content/abstract/hlthaff.28.5.w948v2


Abstract:

Many developing countries have enacted intellectual property laws allowing patents on pharmaceutical products. These countries now must figure out how to provide legitimate protection of innovative discoveries while avoiding drug patents that do not conform to their laws. Using case-study examples, including the antiretroviral tenofovir disoproxil fumarate (TDF, or Viread), we demonstrate the importance of having outside experts participate in the review of drug patents. Vibrant patent review systems require sharing information among developing countries and active consultation with local public health authorities.

Keywords:
Access To Care, AIDS/HIV, Business Of Health, Consumer Issues, Health Promotion/Disease Prevention, International Issues, Legal/Regulatory Issues, Pharmaceuticals, Public Health, Research And Technology

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963