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Healthy Skepticism Library item: 16229

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Electronic Source

Miller G
Hamburg details actions on fake H1N1 cures
Fierce Pharma 2009 Aug 10
http://www.fiercepharmamanufacturing.com/story/hamburg-details-actions-fake-h1n1-cures/2009-08-10


Full text:

Commissioner Margaret Hamburg’s remarks at the Food and Drug Law Institute in Washington last week, in addition to putting the drug and food industries on notice about the new sheriff, were sprinkled with a few statistics and a little levity.
Several websites, she notes, began to promote products that fraudulently claimed to diagnose, prevent, or treat the H1N1 virus shortly after it had been identified. “These products included everything from a shampoo that claimed to protect against H1N1 to a costly electronic device that claimed to use ‘deeply penetrating mega-frequency life-force energy waves.’”
A cousin of the life-force energy-wave device—the Photon Genie, an “electromedicine instrument” said to strengthen the immune system by using “life-nourishing photobiotic energy”—has been cited among the regulator’s favorites. Many sounded more plausible, Hamburg says, but were still fraudulent.
So in early May, the agency issued a general warning to consumers about Internet sites selling products said to treat swine flu. As of last week, Hamburg says, “the FDA had issued 65 warning letters to offending websites, covering 125 fraudulent products.” Some 80 percent of the websites have complied with the FDA’s requests, and by mid-June, the rate at which new websites were cropping up had slowed from ten per day to about two per week.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963