Healthy Skepticism Library item: 16177
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Naudy G.
Quand le mix bouscule la promotion
PHARMACEUTIQUES 2008 Apr; 62-3
http://www.pharmaceutiques.com/phq/mag/pdf/phq156_62_industrie.pdf
Abstract:
La prochaine réforme du système de santé et la révolution
numérique contraignent les laboratoires de la pharma Ã
adopter de nouvelles stratégies de marketing. Explications.
