Healthy Skepticism Library item: 16174

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Internet Provides Public with Health Care Information That They Value and Trust and Which Often Stimulates Discussion with Their Doctors
Pharma Live 2009 Jul 28
http://pharmalive.com/news/index.cfm?articleID=641519

Abstract:

The number of cyberchondriacs (people looking for health information online) has plateaued at a high level

Full text:

The Internet has become a powerful influence in health care. Eleven years ago, in 1998, The Harris Poll® reported that about one-quarter of all adults, 54 million people had ever gone online to look for health information. This number increased rapidly every year until 2007, when we found that 71% of adults, 160 million people, had done this. The great majority of users find this information reliable and many discuss it with their doctors.

However, last year and again this year we have found no increase in the number of cyberchondriacs (the word we use to describe these people). A new Harris Poll find that 67% of adults, 154 million people, now report having looked for health information online.

This nationwide Harris Poll of 1,010 U.S. adults surveyed by telephone by Harris Interactive® between July 7 and 13, 2008 shows how much cyberchondriacs value the information they find online:

The overwhelming majority (83%) of cyberchondriacs report that their search for information online was successful and almost half (45%) say it was “very successful”;
An even larger majority (87%) believes that this information was reliable (but only 28% say it was “very reliable”);
Fully 44% of cyberchondriacs have discussed information they obtained online with their doctors (however, this is lower than the 58% we reported in 2007); and,
Half (49%) of cyberchondriacs have searched for information online based on discussions they had with their doctors.
There are two reasons why the number of cyberchondriacs has not increased for two years. One is that the proportion of adults who are online, which rose rapidly from 38% in 1998 to 79% in 2007, has not increased for the last two years. The other is that the proportion of those online who report having used the Internet to look for health information has remained remarkably steady, varying only from 71% to 84% over the last eleven years, and currently stands at 78% slightly lower than it was in 2007.

So What?

The Internet continues to provide a large majority of the public with information about health or health care that they find useful and reliable. About half of these cyberchondriacs have looked for information based on discussions with their doctors and almost half have discussed the information they found online with their doctors. The Internet is surely helping to inform the public about health and health care and to stimulate discussions between doctors and patients that probably improve the doctor-patient relationship.

Methodology

This Harris Poll® was conducted by telephone within the United States between July 7 and 14, 2009 among 1,010 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region, number of adults in the household, number of phone lines in the household were weighted where necessary to bring them into line with their actual proportions in the population. Full data tables and methodology are available at www.harrisinteractive.com.

These statements conform to the principles of disclosure of the National Council on Public Polls.