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Healthy Skepticism Library item: 16172

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Pfizer and Nigerian state in deal
BBC News 2009 Jul 30
http://news.bbc.co.uk/2/hi/africa/8177388.stm


Full text:

American-based pharmaceutical company Pfizer has signed a settlement worth up to $75m (£45m) with the Nigerian state of Kano, a joint statement says.
It follows a long-running legal battle over allegations that children were harmed by an experimental drug, Trovan, during a meningitis outbreak in 1996.
Eleven children died and more than 180 others suffered serious illness.
Pfizer says the children were victims of meningitis, and maintains the drug saved lives.
The joint statement says: “We are pleased to announce that we have reached a final agreement to settle the Trovan litigation between Pfizer and the Kano state government.”
‘Best interests’
It says they agree that settlement of the case is in the best interests of both parties because it “avoids the costs and distraction of protracted litigation”.
The statement says there is no admission of liability by Pfizer in connection with the Trovan study in 1996.
The deal will see Pfizer underwrite several healthcare initiatives chosen by the state government in Kano, worth $30m.
There is also a fund which could disburse up to $35m to those who took part in the 1996 study.
And Pfizer has also agreed to reimburse Kano for $10m in legal costs.
The 1996 study was carried out during an epidemic of measles, cholera and meningitis in which more than 12,000 people are reported to have died.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963