Healthy Skepticism Library item: 16150

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Carlat D.
Senate Hearing on CME: Links to Testimony
The Carlat Psychiatry Blog 2009 Jul 29
http://carlatpsychiatry.blogspot.com/2009/07/senate-hearing-on-cme-links-to.html

Full text:

Industry-supported CME received a merciless drubbing today at the Senate Hearing. I’ll report some of my observations tomorrow, but for now I wanted to post some of the written testimony, since it may not be available from the Senate for another week or so.

—Steve Nissen’s Testimony

—Eric Campbell’s Testimony

—ACCME (Murray Kopelow) Testimony

—Thomas Stossel’s Testimony

I’ll post others as I receive them.

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963