Healthy Skepticism Library item: 1612
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Wood W, Quinn JM.
Forewarned and forearmed? Two meta-analytic syntheses of forewarnings of influence appeals
Psychol Bull 2003 Jan; 129:(1):119-138
http://content.apa.org/journals/bul/129/1/119
Abstract:
Two research syntheses evaluate the effects on attitudes of forewarning of an influence appeal. In general, warnings appeared to threaten people’s attitudes or their self-images, and warning impact depended on which aspect of the self was threatened. When the topic of the appeal was involving and concerned immediate outcomes or when the appeal was actually delivered, recipients appeared to focus on the potential threat to their attitudes, and they responded defensively by cognitively bolstering their own views and resisting the appeal. However, warnings of appeals on less involving topics generated agreement before the appeal was delivered, presumably because these warnings alerted people to the self-image threat of being gullible and preemptive agreement reduced this threat.
Keywords:
Adult
Attitude*
Female
Humans
Intention*
Male
Persuasive Communication*
Research Support, U.S. Gov't, P.H.S.
Self Concept*
Notes:
HAIWHO
