Healthy Skepticism Library item: 16043

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hodgkin C.
CME: From hard reality to virtual reality
Journal of Medical Marketing 2009 Jun 5; 9:(2):162–165
http://www.palgrave-journals.com/jmm/journal/v9/n2/abs/jmm20098a.html

Abstract:

With the launch of new guidelines for the accreditation of e-learning materials by European Accreditation Council for Continuing Medical Education (EACCME) expected in April 2009, the landscape of CME activities in Europe is set to change. Traditional formats such as meetings and workshops are expected to make way for more digital and interactive approaches to medical education. Some formats, including online training programmes and CD-Roms, have been in mainstream use for several years but a plethora of new digital delivery channels are emerging. Whilst CME providers battle to adopt increasingly novel and exciting formats for medical education, the risk is that the learners and their needs will be forgotten in the stampede. How doctors embrace the digital revolution – now and in the future – will shape the technologies utilised for medical e-learning. Different learning styles will require varied formats and individualised learning, giving doctors the flexibility to learn effectively when, where and how they want. The CME community needs to keep doctors’ opinions and preferences at the forefront of its mind if it is to continue to design effective CME programmes in an increasingly complex environment.

Keywords:
e-CME, digital, continuing medical education, learning style