Healthy Skepticism Library item: 16042

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Henning PA, Schnur A.
eLearning in continuing medical education: A comparison of knowledge gain and learning efficiency
Journal of Medical Marketing 2009 May 22; 9:(2):156–161
http://www.palgrave-journals.com/jmm/journal/v9/n2/abs/jmm20095a.html

Abstract:

This study compares the results obtained in continuing medical education (CME) tests of general physicians and neurologists who were subject to a learning experience either in the form of printed material or as a computer-supported online course. Although both groups exhibit a significant knowledge gain over their entry competence, this knowledge gain is, on average, twice as great for the eLearning group than for the traditional learners. None of the participants studying at the computer failed their CME test, whereas the failure quote for those learning from printed matter averages 20 per cent. This objective measurement is supplemented by a subjective self-assessment of the participants, both independently lending support to the conclusion that eLearning has a higher efficiency when used in the medical sector.