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Healthy Skepticism Library item: 16022

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Zoutman DE, Ford BD, Bassili AR.
A call for the regulation of prescription data mining
CMAJ 2000 Oct 30; 163:(9):1146
http://www.cmaj.ca/cgi/content/full/163/9/1146


Abstract:

The data necessary to generate individual physician-prescribing profiles are compiled using information from retail pharmacies and are sold to the pharmaceutical industry. Many physicians and pharmacists are not aware of physician-linked prescription data mining and their informed consent is not sought. The intent of this article is to foster debate about prescription data mining practices in Canada, especially with regard to the statement of principles concerning the sale and use of data on individual physicians’ prescribing1 drawn up by the Canadian Medical Association (CMA).

Keywords:
Canada Data Collection/legislation & jurisprudence* Drug Industry/legislation & jurisprudence* Drug Prescriptions/statistics & numerical data* Ethics, Medical* Humans Pharmacies/legislation & jurisprudence*


Notes:

Full Free Text

 

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A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.