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Healthy Skepticism Library item: 15968

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Marcovitch H.
How do potential conflicts of interest confuse medicine and public health? How could disclosure of interests work better in medicine, epidemiology and public health?
J Epidemiol Community Health 2009; 63:(8):608-609
http://jech.bmj.com/cgi/content/extract/63/8/608?etoc


Abstract:

The next time you see on the television news that there has been an important breakthrough in medical research, ask yourself some questions. Given that research projects have no precise end, apart from the results appearing in print, why was this news reported today? It is highly unlikely that a journalist stumbled upon a story. More likely it was because a journal or the university or the funder concerned issued a press release, or the researchers themselves did so. In each case there may be conflicts of interest. Journals send press releases as self-promotion, approved by publishers or owners who are always looking for increased circulation; and knowledgeable editors know that stories in the national press lead to increased citations to the original journal article, hence, increasing the impact factor, that Holy Grail of editorial boards.1 2 Meanwhile, journalists may enhance their own careers by making a story seem more important . . .

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963