Healthy Skepticism Library item: 15936

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Comer B.
Roche coaches docs, RNs on diabetes care
Medical Marketing & Media 2009 Jul 1
http://www.mmm-online.com/Roche-coaches-docs-RNs-on-diabetes-care/article/139435

Full text:

Roche added a new component to its $14 million diabetes education campaign, which pairs healthcare practitioners with Roche staff to improve dialogue between diabetic patients and their caregivers.

Titled “Creative Coaching,” the program helps healthcare professionals with “the art of patient engagement,” said Luc Vierstraete, SVP and general manager of Roche’s US diabetes unit, in a statement.

“What I appreciated most was the purpose of the weekend [program], which was to increase the quality of our healthcare,” said Linda Filipi, a California-based registered nurse, in the statement. “For us that means how to become better educators – for Roche, it is how to offer quality products.”

Roche manufactures the Accu-Chek line of blood glucose monitors. The professional education program, Behavior Change through Patient Engagement, is multifaceted and includes a website with online tools and information, as well as how to effectively integrate Accu-Chek products into their practice.