Healthy Skepticism Library item: 15928

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Saradjian Y
Demonstrating MSL Programs’ ROI
Durham, NC: Cutting Edge Information 2008 May
http://www.cuttingedgepharma.com/Newsletter/May_2008/WP225.pdf

Abstract:

Groundbreaking study solves the ROI need for the Medical Science Liaison function

Cutting Edge Information has been providing primary pharmaceutical research studies since 2002, addressing a wide range of topics, from marketing and sales to product lifecycle to clinical development. Cutting Edge Information also performs custom, client-driven studies utilizing our extensive contact base and research capabilities. Cutting Edge Information recently completed several studies focusing on Medical Liaisons and Opinion Leader management. The results revealed a trend in how MSLs are taking an ever increasing role in a drug’s success and eventually, an entire company.

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.