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Healthy Skepticism Library item: 15893

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Jury tells drug firm to pay $16M to KY
Associated Press 2009 Jun 25
http://nky.cincinnati.com/apps/pbcs.dll/article?AID=/AB/20090625/NEWS0103/306250034


Full text:

Kentucky Attorney General Jack Conway says a Franklin County jury has handed down a $16 million judgment against Sandoz, the generic-drugs division of pharmaceutical giant Novartis.

Conway said Wednesday’s judgment was from a lawsuit claiming the company had defrauded the Medicaid program and Kentucky consumers by inflating the prices of prescription drugs.

Conway said his office has filed lawsuits against 47 of the nation’s pharmaceutical makers claiming they have defrauded Medicaid, violated consumer protection laws and engaged in false and deceptive

Before Wednesday’s jury verdict, the attorney general’s office had settled cases with four other drug companies for more than $14 million.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963