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Healthy Skepticism Library item: 15893

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Jury tells drug firm to pay $16M to KY
Associated Press 2009 Jun 25
http://nky.cincinnati.com/apps/pbcs.dll/article?AID=/AB/20090625/NEWS0103/306250034


Full text:

Kentucky Attorney General Jack Conway says a Franklin County jury has handed down a $16 million judgment against Sandoz, the generic-drugs division of pharmaceutical giant Novartis.

Conway said Wednesday’s judgment was from a lawsuit claiming the company had defrauded the Medicaid program and Kentucky consumers by inflating the prices of prescription drugs.

Conway said his office has filed lawsuits against 47 of the nation’s pharmaceutical makers claiming they have defrauded Medicaid, violated consumer protection laws and engaged in false and deceptive

Before Wednesday’s jury verdict, the attorney general’s office had settled cases with four other drug companies for more than $14 million.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963