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Healthy Skepticism Library item: 15863

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Chalmers I, Glasziou P.
Avoidable waste in the production and reporting of research evidence
The Lancet 2009 Jun 15;
http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(09)60329-9/fulltext


Abstract:

Without accessible and usable reports, research cannot help patients and their clinicians. In a published Personal View, 1 a medical researcher with myeloma reflected on the way that the results of four randomised trials relevant to his condition had still not been published, years after preliminary findings had been presented in meeting abstracts:
“Research results should be easily accessible to people who need to make decisions about their own health…Why was I forced to make my decision knowing t …

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963