Healthy Skepticism Library item: 15847

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Arnold M.
'Facebook for pharmacists' to offer news, CE and community
Medical Marketing & Media 2009 Jun 18
http://www.mmm-online.com/Facebook-for-pharmacists-to-offer-news-CE-and-community/article/138717/?DCMP=EMC-MMM_Newsbrief

Notes:

JMI Health lists 12 pharmaceutical companies as its “clients” on its website: http://www.jmihealth.com/

Full text:

JMI Health is launching a social networking site for pharmacists.

PharmQD aims to be something like a cross between LinkedIn and Facebook for pharmacy students, hospital and retail pharmacists, said JMI SVP, eproducts Tina Pang Mayer.

“With the rising costs of healthcare, the pharmacist is playing a key role in terms of educating patients,” said Mayer. “We thought it made sense to have a platform where pharmacists can share information, have a personal relationship, reconnect with people they went to college with, so it could be personal and professional as well.”

The site, launching in July, will offer news feeds from JMI’s US Pharmacist as well as opportunities for pharmacists to complete continuing education courses for credit through its Powerpack app. The publisher says a million CE lessons were fulfilled in the pharmacy arena through Powerpack in 2008.

A beta version is live at www.pharmqd.com.