Healthy Skepticism Library item: 15836

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Shankar R.
Industry to approach Medical Council for endorsement of uniform marketing code
PharmaBiz.com 2009 Jun 19
http://saffron.pharmabiz.com/article/detnews.asp?Arch=&articleid=50284§ionid=43

Abstract:

In its efforts to make the uniform code of marketing practices (UCMP) more authentic and result-oriented, the industry will soon approach Medical Council of India (MCI) to endorse the marketing code before it is implemented in the country.

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.