Healthy Skepticism Library item: 15818

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Chepesiuk R, Cooper RJ, Schriger DL.
Standards for pharmaceutical advertising in Canada
CMAJ 2005 Aug 2; 173:(3):238
http://www.cmaj.ca/cgi/reprint/173/3/238.pdf

Abstract:

Richelle Cooper and David Schriger1
report their analysis of original research
cited in pharmaceutical advertisements
appearing in medical journals published
in the United States. However, the
standards for advertisements in US medical
journals differ from those for Canadian
ones. Almost all of the advertisements
appearing in the latter are reviewed
and precleared by the Pharmaceutical
Advertising Advisory Board (PAAB). The
standards of the PAAB “Code of Advertising
Acceptance” are publicly available.

We thank Ray Chepesiuk for identifying
important differences between
Canada and the United States in
the regulation of pharmaceutical advertisements
and applaud the Canadian effort.
Canadian regulations with regard to
prerelease review of advertisements are
unquestionably more stringent.