Healthy Skepticism Library item: 15717

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Best practices training programme for medical reps
Financial Times 2009 May 31
http://www.sundaytimes.lk/090531/FinancialTimes/ft314.html

Full text:

The Sri Lanka Chamber of the Pharmaceutical Industry (SLCPI) has launched a 4 1/2 month programme to train a group of medical delegates in the best practices of the profession.

The decision to start this program was made by the SLCPI due to the existing need for trained professionals in this vocation who will meet the most up-to-date requirements of the industry, the industry body said. SLCPI President Adrian Basnayake, speaking at the launch, was quoted as saying that, “we are giving high priority towards improving the underpinning knowledge and skills required to market pharmaceutical products in the country.”

The programme “Certificate in Pharmaceutical Marketing” is designed to improve the knowledge and skills of the marketers employed in the pharmaceutical sector.

The first batch sitting for the Certificate in Pharmaceutical Marketing will graduate in September this year and from next year there would be 2 batches graduating in June and December, respectively.