Healthy Skepticism Library item: 15648

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

IMS: Drug Cos Should Re-Allocate $15B In Promotional Spending
The Wall Street Journal 2009 May 13
http://au.advfn.com/news_IMS-Drug-Cos-Should-Re-Allocate-15-Billion-In-Promotional-Spending_37711324.html

Abstract:

Major pharmaceutical companies have been cutting their sales forces to save costs, but an industry consultant thinks they should transform their promotional efforts more drastically.

In a new analysis, consultants from IMS Health Inc. (RX), Norwalk, Conn., say the industry should re-allocate about $15 billion in promotional spending across the top eight markets, because companies simply aren’t getting optimal returns for that money now.

Traditional …