Healthy Skepticism Library item: 15628

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Carlat D.
The Next Phase in Industry-Funded Medical Education
The Carlat Psychiatry Blog 2009 May 12
http://carlatpsychiatry.blogspot.com/2009/05/next-phase-in-industry-funded-medical.html

Full text:

For those who are shedding tears over the imminent demise of direct industry-funded CME, there is hope. The American Psychiatric Association will allow companies to host “product theaters” at the upcoming annual meeting in San Francisco. I just received the following invitation from Shire. As you can see, the faculty members are Shire employees, and the postcard makes it clear that “this is a promotional event. CME credit will not be available for this session.” It’s transparent, it’s promotional education, and it’s honest. I look forward to learning more about their current and upcoming products.