Healthy Skepticism Library item: 15618

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Weinstein J.
Why Advocacy Beats DTC
Pharmaceutical Executive 2004 Oct;
http://www.jweinsteinsm.com/img/PE%20Advoc%20article.pdf

Abstract:

DTC ads may increase short-term patient requests. But they do little to dissuade consumers that pharma has more money than they know what to do with-and are not good for brands or industry in the long run…Advocacy groups speak out for relevant issues in times of need, and are viewed as more objective than industry spokespeople.

Notes:

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