Healthy Skepticism Library item: 15572

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Greenberg K.
Bristol-Myers Calls For Entries
Marketing Daily 2009 Apr 27
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104904

Full text:

Bristol-Myers Squibb is running a “Fight HIV Your Way” contest for photographs and videos that express the individual fight against HIV/AIDS of people who are infected with or affected by the disease.

The contest, backing the company’s Reyataz drug, calls for entries online at fightHIVyourway.com.

Contest judges include HIV community advocate Frank Oldham, artist and photographer David Martinez, and POZ magazine Editor in Chief Regan Hofmann.

Final selection of the two Grand Prize Winners — one for video and one for photography — will be determined by the public via online voting. The entries of the Grand Prize Winners and 90 additional Award of Distinction winners will be showcased in a public exhibit in Union Square, San Francisco Oct. 27-29.