Healthy Skepticism Library item: 15544

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Morris LA, Pines WL.
Regulating Future Pharmaceutical Promotion.
Medical Marketing & Media 2001 Mar; 36:(3):62
http://www.mmm-online.com/issuearchive/

Abstract:

Reports on the need of the U.S. Food and Drug Administration to change its regulation on advertising and promotion.
Basic principles established by the agency in regulating advertising and promotion; Proposal to adopt a more flexible
set of policies to enforce law; List of the proposed elements in the design of a flexible regulatory system.