Healthy Skepticism Library item: 1550

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mansfield PR.
MaLAM, a medical lobby for appropriate marketing of pharmaceuticals.
Med J Aust 1997 Dec 1-15; 167:(11-12):590-2
http://www.mja.com.au/public/issues/xmas/mansfield/mansfield.html

Abstract:

The Lancet has published 11 pieces about the work of the Medical Lobby for Appropriate Marketing (MaLAM), including three in 1996.1-3 At the international level, MaLAM has become a prominent forum for feedback from health professionals to the pharmaceutical industry regarding the scientific justification of promotional claims.4 More recently, MaLAM has expanded this role in the Australian setting. However, many Australian health professionals know little of this international organisation, based in Adelaide, South Australia.5 Here is the story of how one medical student’s idea became an international institution.

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.