Healthy Skepticism Library item: 15490

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Parsons R.
ASA clears Pfizer rat ad
mad.co.uk 2009 Apr 22
http://www.mad.co.uk/Logon/ArticleLogon.aspx?uiArticleID=8fc07062-188b-4f54-9825-23f107ccbc94&uiNavigationItemID=&uiPageID=8453a00f-9d1a-404a-beda-339905b6b8b4&PipelinedPage=/Main/News/Articlex/8fc07062188b4f54982523f107ccbc94/ASA-clears-Pfizer-rat-ad.html&PipelinedQueryString=uiArticleID%3d8fc07062-188b-4f54-9825-23f107ccbc94%26uiNavigationItemID%3dd8f9fd23-813a-47b2-9696-31d9ca23a265%26

Full text:

Pfizer’s cinema campaign to highlight the dangers of buying prescription-only medicines over the internet has been cleared by the Advertising Standards Authority of being distressing.

The ad shows a man regurgitating a dead rat from his mouth tail first after taking a tablet and was created …