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Healthy Skepticism Library item: 15475

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Reveler N.
Abolish DTCA ban, suggests CRTC boss
Media In Canada 2009 Mar 27
http://www.mediaincanada.com/articles/mic/20090327/crtc.html?__s=yes


Full text:

CRTC chair Konrad von Finckenstein was pessimistic about the future of local television, calling it a “major concern” during an appearance this week before parliament’s Heritage Committee and expressing fear that it could disappear completely.

Committee MPs asked the CRTC chair to appear in order to address the recent upheaval in the television sector. He indicated a bailout of conventional broadcasters could be in the cards, and called on Ottawa to cut a deal on Part II fees.

Von Finckenstein said the CRTC’s Local Programming Improvement Fund, currently valued at $60 million, is one option that stands to boost local programming in markets of less than a million people. Two thirds of the LPIF, expected to be in operation by September, will go to the English market.

The chief regulator also suggested that abolishing Canada’s ban on Direct to Consumer Advertising (DTCA) pharmaceutical advertising could result in more ad dollars. He acknowledged that the sector is in desperate need of a “systemic solution,” and urged conventional stations to consider new business models.

But, despite his concern for local TV, von Finckenstein said the Commission would consider giving conventional broadcasters a break on their local programming requirements on an “exceptional basis” and for a limited period of time to help them deal with the current economic crisis and ad slump.

Von Finckenstein was continually pressed by members of the committee on fee-for-carriage as a means of generating funds for local programming. The CRTC has twice turned down requests from conventional broadcasters for the right to collect such fees from BDUs.

“The whole system has to be refined. Fee-for-carriage may be a part of the solution” to be considered in non-metropolitan markets, said Von Finckenstein, but added that such fees would have to be part of a more encompassing solution.

Von Finckenstein noted that in previous debates on the issue, neither Canwest nor CTVglobemedia would commit to using any money generated by fee for carriage on local programming.

The Chair noted change could not come from the CRTC alone, but that “it is a process that will require everyone to step up to the table will bold and creative ideas.”

Von Finckenstein added that Ottawa could cut a deal with broadcasters of part 2 fees, a matter currently before the Supreme Court of Canada, use money generated by the auction of analog spectrum to help broadcasters convert to digital.

Von Finckenstein recommended that the government should stop charging the fees in exchange for the broadcasters relinquishing any claims for repayment of previous contributions, roughly $700 million.

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909